It’s been great to have the opportunity to work with Action Foundation again, this time supporting their new CEO to take a fresh look at the charity’s Purpose.

Transitions can be challenging times for organisations but Newcastle-based refugee and asylum support charity Action Foundation have been handling the handover of their senior leader extremely well. Looking to the long term their new CEO felt it important to take a fresh look at the way the vision and mission of the charity are understood and articulated. Via our mutual friends at Lloyds Bank Foundation we got together to consider what this process might mean.

It became apparent that having separate vision and mission statements wasn’t necessarily helping strategic clarity. At Goodlabs we’re seeing more and more of our clients opting for a single, powerful statement of Purpose. Once it was agreed that this was the destination the task was - how to get there?

Goodlabs were tasked with designing a Stakeholder Lab format that would engage staff, volunteers and service users in exercises designed to generate and refine the key ideas that form the essence of the charity. The Labs would be repeated up to a dozen times over a one month period with groups in Newcastle and Sunderland, as well as online. Probably the biggest challenge was with language, as for many participants English wasn’t their mother tongue. Hats off to the team we worked with who ensured that everyone present was able to fully engage and offer meaningful contributions.

Following successful delivery of the schedule of Labs we supplied an insights report summarising the key ideas that emerged and setting up the SLT for the remaining in-house task of wordsmithing their final statement.

“Wonderfully helpful” was the feedback received from the client.

We’re happy with that :-)

Engaging Stakeholders on Purpose