Greggs CEO Roger Whiteside opening the Greggs Foundation’s 500th Breakfast Club.
It’s fantastic to be working again with our friends at the Greggs Foundation on what is certainly one of the most exciting projects that Goodlabs has undertaken to date. Goodlabs is all about helping organisations to make a bigger social impact and that’s exactly what this project is about.
We were presented with the challenge “How can we grow our network of Breakfast Clubs from 500 to 1000 in the next 5 years?” To put that into context it took 20 years to get to the first 500. Succeeding will mean that around 30,000 more children a day are supported to get to school on time, and readied for a day of learning by being provided with a nutritious breakfast within a positive and caring environment.
To fulfil the brief we’re drawing on MD Matt Wilson’s two decades of experience in ‘social franchising’, along with best practice published by others active in the field of scaling up social innovation in recent years. In-depth analysis of the existing Breakfast Model will be conducted in order to eliminate any drag factors holding back growth. The wider landscape of partnership will be considered too, with companies belonging to the Greggs supply chain presenting an interesting opportunity.
You can find out more about the Greggs Breakfast Clubs network, and how you can get involved in it, by clicking here.