As we progress further into the 21st century we are witnessing increasing convergence between the public, private and voluntary sectors. The public sector is commissioning out more of its work. Private sector and voluntary sector often bid against one another for the contracts. The effect is that charities are needing to become more commercially astute and businesses are needing to become more socially aware. A new common ground is emerging in the process, a more nuanced understanding of the relationship between costs, impacts, outcomes and value creation. The ability to articulate, measure, report and communicate social value, as distinct from financial bottom line, is becoming an essential requirement.