Project lead Wayne Daley with pupils of Churchill Community College Wallsend promoting the community survey in the local press.

Goodlabs was delighted to be appointed to undertake an important piece of community research on behalf of Wallsend Children's Community - an exciting new partnership with Save the Children. The project belongs to a wider network of Children's Communities around the country inspired by the highly successful 'Harlem Children's Zone' model.

Still in its early stages the leadership team at Wallsend Children's Community required insights into the 'Attitudes, Behaviours and Capacity' of residents, particularly with respect to volunteering. The target post code of NE28 consists of five electoral wards and around 20,000 households.

The survey, branded 'Great NE28' received coverage in the local press and revealed valuable findings including:

A large proportion of residents are involved in either volunteering, or giving unpaid help to someone (child, older person or someone with a disability).
A larger than expected group of those surveyed reported that they would consider volunteering locally if asked.
Almost everyone: Admires those who give some of their time to helping others; Believes that volunteering is good for the person doing the helping, as well as those being helped; Believes that a strong community is a place where everyone helps each other.
A small minority: Believe that It is important to help your family and friends but it should end there; Don’t see why people volunteer, i.e if it takes time and effort you should get paid.